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National Institute of General Medical Sciences (NIGMS) Games & Puzzles

Client

National Institute of General Medical Sciences/National Institutes of Health (NIGMS/NIH)

Challenge

The National Institute of General Medical Sciences primarily supports basic biomedical research that lays the foundation for advances in disease diagnosis, treatment, and prevention. NIGMS supports research and research training in basic biomedical science fields. At any given time, NIGMS supports over 4,400 research grants—about 10 percent of the grants funded by NIH as a whole. NIGMS also supports education at various levels from elementary school through postdoctoral research. The Office of Communications and Public Liaison (OCPL) at NIGMS is the coordination center for NIGMS’ information dissemination activities, providing core communications services to the Institute. NIGMS’ communication goals are to show the public that NIGMS-supported research is a foundation for medical advances and a worthwhile investment and to increase awareness of NIGMS’ cutting-edge research and training programs, activities, initiatives, leadership, and accomplishments. To further its reach, OCPL contracted with NOVA to develop electronic outreach tools to achieve the following goals:

  • Raise awareness among all audiences about NIGMS and its many scientific contributions and among potential grantees and trainees about NIGMS funding opportunities.
  • Create excitement among NIGMS audiences around NIGMS-funded research.
  • Educate high school and college students about advances made via NIGMS-funded research.

NOVA Approach

NOVA provided assistance to NIGMS in support of electronic outreach and advised NIGMS staff on using electronic media to reach key audiences (science teachers and students, NIGMS grantees and potential grantees, stakeholder groups, and media). NOVA planned, implemented, developed, and evaluated electronic outreach products and developed and implemented comprehensive promotion plans to ensure NIGMS science education materials were disseminated to the appropriate audiences.

Results

Videocasts

  • Dr. Clifton Poodry on the Value of Diversity
  • Dr. Jeremy Berg on Nobel Prize in Chemistry
  • Dr. Erik Sorensen on Chemistry
  • Dr. Sarah Tishkoff on Human Genetic Diversity
  • Dr. Atul Butte on Bioinformatics

Podcasts

  • Dr. Cynthia McMurray on Huntington's Disease
  • Dr. Kevin J. Tracey
  • Dr. Peggy Goodell

Games

  • Do You Want to Be an Evolutionary Biologist? (Interactive Single-Player Trivia Game)
  • Evolution Trivia (Interactive Multiplayer Trivia Game)
  • Test Your Knowledge and Solve Science Puzzles! (Crossword Puzzles)